Mayer, once known as Lazar Meir, and born outside Kiev in 1885, was a small bull of a man who had grown strong heaving scrap iron. He was barely educated, yet he would be a shaper of minds. He was conservative but outrageous, high-minded and given to low blows, a pirate and a prison guard. As the dominant power at Metro-Goldwyn-Mayer for over twenty-five years, Mr. Mayer felt he owned the souls of his stars as well as their moving photographs on seven-year contracts. He had a cruel side, a violent temper, an unbridled ego. In urging his own properties to be âgood,â to respect their mothers, their Americanness, and his advice, he could move himself to tears. His daughter Irene admitted that she regularly confused him with God, and hardly noticed that she didnât believe in a god. Some observers decided Mayer was a fraud, the âgreatest actor on the M-G-M lot.â This misses a more disarming truth: he cried real tears; he was moved by his own dreams. There are still people who think they run the media who are swept away by that great hope.
When Mayer was an infant still, his father, Jacob, took the family to England simply to escape pogroms and poverty. That setting forth showed some means as well as the courage that every emigrant requires. Jacob was in the scrap business, but he could not prosper in England. So in 1892 they all moved on to St. John, New Brunswick, the town where Louis Mayer was raised.
Similar stories could be told about most of the founding fathers in the picture business. Adolph Zukor (the future chairman of Paramount) was born in Hungary in 1873. Samuel Goldwyn was from Poland, born in 1879. Carl Laemmle (the founder of Universal) was born in Germany in 1867. William Fox was born in Hungary in 1879. The eventual Warner brothers (Harry, Albert, Sam, and Jack) had their family origins in Poland. Harry Cohnâs father, Joseph, was born in Russiaâand Cohn and a brother would form Columbia, the company that employed the logo of the famous statue holding a torch up for those huddled masses, beckoning them into movie houses.
They were all Jewish. The only native-born Americans among the movie pioneers were Jesse Lasky and Cecil B. DeMille, and maybe thatâs why that pair worked together to make The Squaw Man (1914), allegedly the first feature-length picture produced in Hollywood. The Jewishness cannot be underestimated. The people who established the business were outsiders, anxious to be regarded as Americans, as well as people who had suffered every kind of ethnic prejudice from disdain to pogrom. When Victor Fleming (born in Pasadena) took over the directing of Gone With the Wind in 1939, he barely disguised his dislike of Jews (such as David O. Selznick, who produced the picture). So movies were made into a business by people who had recently escaped their own huddled masses, from families that did not always speak English. Against that set of anxieties, these early moviemakers were accustomed to storytelling, sentimental narrative theater, broad comedy, and the miracle of wondrous things never seen before: the dream that comes true. California was the embodiment of that change in life, the steady sunshine that followed European overcast.
By 1899, Louis Mayer was in St. John still, and Canadian (his father had taken citizenship), a teenager in the scrap business. It was in 1904 that he crossed the border and went to Boston. His purpose was to observe the familial duty of getting married. The Mayers had learned of a Margaret Shenberg, the daughter of a kosher butcher in Boston ready to be wedâletters and photographs had been the means of courtship (you can marry a photograph; at the movies you can fall in love with it). Margaret, according to their daughter, was âastonished by his single-mindedness and ardor.â But others reckoned Mayer simply wanted to get to America.
This ardor, ambition, and naïveté fell on moving pictures. In 1907, Mayer learned he