her own â I was in a debt pit that I had yet to see the bottom of.
Naz washed out her own coffee cup and took to filing slides. It was either that or talk to me. I pulled out my address book and name card file and started calling around old commercial clients and advertising and design agencies. âHi, itâs Alec Brodie â Alec Brodie Photography, I did that shoot for you the other month? I would like to pop over and show you some of my latest work.â
Successful commercial photography has depressingly little to do with talent and a great deal to do with shameless self-promotion. Almost every shooter can do the job, but how well he does it usually matters more to the photographer than it does to the client. With nothing but familiarity separating you from the rest of the competition, the trick is to maintain your nameâs prominence in the thoughts of customers, actual and potential.
Two unproductive hours later I pushed the phone away, leaned back in my chair and tried to think of what to do next, anything that might keep Naz from pointing out where I was going wrong. The phone rang and this time I beat her to it.
âHello?â
âMay I speak to Mr Alec Brodie please?â In his accent it came out as âBoorow-deeâ.
I didnât know the voice, but I recognised the accent straight away.
âAlec Brodie speaking, Mr â ?â
âMy name is Rhee, Y.S. Rhee. I am sorry for my English, but â â
âDonât be sorry Mr Rhee, your English is absolutely fine.â Naz looked at me, curious.
âMr Brodie, I am the U.K. Country Manager of the K-N Group. Are you familiar with my company?â
âI am, Mr Rhee. Just last year I photographed your President Mr Chang at the new plant in Wales for Global Trade magazineâs cover story on K-Nâs semiconductor operations.â
âThe reason I am calling is I received a message from Seoul asking me to contact you about a photography assignment in Korea. President Mr Chang very much appreciated your sincere hard work on the Global Trade Magazine story.â
When a Korean compliments your sincerity and your work rate, you know youâve got something he wants. Tucking the phone between ear and shoulder, I gave Naz a big thumbs-up. She squinted cautiously.
âCan I ask what kind of assignment you had in mind?â
âMy company is presenting a major stock market issue and we need photography for brochures and prospectuses.â
I did a silent scream of joy. Commercial photography for companies commands a much higher day-rate than editorial work for magazines. I gave Naz an exaggerated wink, but she somehow avoided falling out of her seat with excitement.
âI see, commercial photography. Do you have an idea how many days of shooting might be required?â
âThe fax from my headquarters indicates three weeks of photography, some in Seoul and some in other Korean cities.â
Naz at last came around to listen in. I scribbled â3 WEEKS!â on the pad next to the phone. She gave me the rolling hand motion for âget on with itâ.
âMr Rhee, are you familiar with my commercial photography rate? I charge two thousand pounds a day.â This brought a slow-motion forehead slap from Naz. Was I out of my mind? At my end of the market twelve hundred was perfectly acceptable, and I often settled for less. However I also knew that Koreans firmly believed in the link between the price of a service and its quality.
âI see.â
I see? What did that mean ?
âWill you have to ask your head office if that is acceptâable?â
âNo, I am sorry.â
I was about to throw the phone down in despair when he spoke again:
âI mean your rate is acceptable. No problem.â
Â
Naz and I slipped down the fire escape and, taking a chance on one of the credit cards, celebrated with a long beery lunch of ribs and kimchi at the Seoul